Imagine launching a product and realizing users can’t figure out how to navigate it. Frustrating, right? That’s where usability testing comes in. It’s all about understanding how real users interact with your product, so you can fix any issues before they become a problem.
Sr. UXR Manager
In this post, we’ll dive into the best usability testing tools of 2025 to help you choose the right one for your project. Whether you need unmoderated, moderated, mobile, or website-specific tools, we’ve got you covered!
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Unmoderated usability testing is a game-changer. It lets users test your product at their own pace and in their natural environment. This means you get unbiased, real-world feedback—no influence from a moderator. Ready to find out the best tools for this? Let’s get started!
UXArmy is a powerhouse for unmoderated testing. Whether you’re testing on mobile or desktop, this tool gives you the flexibility to dive into the user journey. Plus, it’s perfect for teams looking for global testers.
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Pricing: Custom pricing based on your needs. Check out the demo!
If you want quick insights from a diverse user base, UserTesting is the way to go. This tool connects you with real users, so you can watch videos of them interacting with your site or app.
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Pricing: Custom pricing based on your needs.
Speed matters. Maze lets you test prototypes and gather data fast. Whether it’s a new app feature or a website design, you can collect user insights before launch.
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Pricing: Free plan available, paid options starting at $99/month.
Lookback is perfect for teams that want to dig deeper. It records user sessions, so you can see exactly what they’re doing. It’s like watching over their shoulder but remotely!
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Pricing: Starts at $25/month Billed Annually (USD).
Need quick feedback? Lyssna lets you run five-second tests, preference tests, and more. It’s perfect for getting user opinions on design elements.
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Pricing: Free plan available, with paid options from $75/month.
Hotjar is known for its heatmaps and session recordings. You can see exactly how users scroll, click, and interact with your site, so you can figure out what’s working (and what’s not).
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Pricing: Free plan available, paid options starting at $32/month.
PlaybookUX offers automated unmoderated testing, giving you the insights you need without the heavy lifting. It’s particularly good for getting detailed feedback from participants.
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Pricing: Starts at $65/test.
Userlytics is all about video feedback. You can get real user reactions on both mobile and desktop devices, which is great for understanding how different platforms perform.
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Pricing: Starting at $99/test.
Moderated usability testing allows you to engage with users directly, guiding them through tasks and asking follow-up questions to dig deeper into their experiences. This type of testing offers rich insights into user behavior and is perfect for gathering in-depth feedback. Let’s look at the top tools for moderated usability testing in 2025.
UXArmy is a standout platform for moderated usability testing, thanks to its DeepDive® feature. It offers various session types like Individual, Dyad, Triad, and Focus Groups. This makes it ideal for more complex testing scenarios where you need to engage multiple users or explore group dynamics.
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Pricing: Custom pricing based on your project needs. Reach out for a demo.
Optimal Workshop is known for its suite of tools that make usability testing straightforward. It offers moderated testing, along with tools like card sorting and tree testing to help you understand how users navigate your product.
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Pricing: Plans from $199/month.
Trymata offers moderated usability testing with the option to capture participant voiceovers and screen recordings. It’s ideal for smaller teams looking to gather detailed feedback from real users.
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Pricing: Plans start at $399/month.
UXtweak gives you the flexibility of both moderated and unmoderated testing. You can conduct live interviews to dive deeper into user behaviors and pain points while also taking advantage of their automated features.
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Pricing: Starts at $52/test.
Userinterviews offers great value with interactive testing sessions. It’s perfect for teams that need to work closely with users in real time.
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Pricing: Starts at $49/test.
Website usability is critical for retaining visitors and boosting conversions. Here are the top tools for testing your website:
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Choosing the right usability testing platform is a crucial decision that can impact the success of your product. With so many options available, it’s essential to find a tool that matches your specific needs, budget, and testing goals. Here are some key factors to consider when evaluating usability testing tools:
Trial Versions and Demos: Don’t rush into purchasing a tool without first trying it. Most usability testing platforms offer free trials or demo versions. Use these opportunities to see if the tool fits your workflow and meets your expectations. Pay attention to how easy it is to set up tests, analyze data, and whether it integrates well with your existing tools.
Looking for an all-in-one usability testing platform? UXArmy makes it simple, with usability testing in local languages, so you can get real insights from your target audience. Sign up today for a free trial and see how easy it is to optimize your product for success!
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