Product Update

DeepDive®: Now with More Features & Flexibility

Discover how DeepDive® has evolved to make moderated research easier than ever—live user interviews in different formats, focus groups, up to 3-hour long sessions & more

Tanya Choudhary

Sr. Marketing Manager

DeepDive

For anyone who’s ever run a moderated user research session, you know the value of going deep – of understanding the “why” behind every user action, hesitation, and reaction. 

But without the right tools, getting these insights can feel like an uphill battle. 

Enter the all-new DeepDive® – an upgraded, UXArmy’s all-in-one online usability lab designed to give you every possible way to dig into your users’ minds, whether you’re running solo interviews, dyads, triads or focus groups. From extended session times to live (and hidden) observation tools, DeepDive makes your research smoother, faster, and more insightful than ever. 

Here’s everything we’ve added to make DeepDive the only tool you’ll need for in-depth user insights.

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What Makes the New DeepDive Different?

DeepDive doesn’t just facilitate interviews – it opens the door to meaningful, flexible, and thorough insights, especially for those questions that can’t be answered with simple “yes” or “no” responses. 

Multiple Research Formats in One Tool

DeepDive now supports all key formats of user research – from traditional 1:1 user interviews, to focus groups with up to 10 participants, and even smaller setups like dyads and triads. This range gives your team the ability to mix and match for different research goals:

  • 1:1 User Interviews: Great for diving into specific user journeys, testing prototypes, or exploring personal experiences
  • Triads & Dyads: Perfect for observing dynamics in smaller groups where users can exchange ideas and respond to each other
  • Focus Groups (up to 10 participants): Ideal for roundtable discussions where you need multiple perspectives at once, allowing you to capture trends and hear a range of user experiences in real time

This level of variety makes it easier to customize sessions to specific research questions and participant groups – all on one platform.

Multiple Research Formats in One Tool

Extended Session Times for Deeper Conversations

When you need to cover complex topics, a typical one-hour session just won’t cut it. 

DeepDive now supports sessions up to three hours long – ample time to walk participants through prototypes, dive into feature feedback, and dig deeper into their thought processes. 

You’re no longer forced to squeeze crucial insights into short sessions. Instead, you can let users settle in, take their time, and provide fuller answers.

Intuitive Control for Moderators & Observers

Sometimes, the best insights emerge from live interactions among stakeholders, moderators, and users. DeepDive makes it easy for:

  • Observers: Hidden observers can join without disrupting the session, observe users firsthand, and silently take notes. You can also invite stakeholders to be a part of the research, giving them an opportunity to probe you for follow up questions in case the participant says something interesting
  • Two Moderators: In case a moderator disconnects, the session keeps going. This built-in redundancy ensures the session stays seamless and uninterrupted

For teams aiming to capture natural, spontaneous reactions, these features let them stay focused on the discussion, knowing the session will go smoothly from start to finish.

Extended Session Times for Deeper Conversations

Pause, Resume & Keep a Single Recording

Got to take a break mid-session? DeepDive lets you Pause & Resume Recording without splitting up your session files. 

When you’re done, everything’s in one tidy video—no need to piece together multiple clips. Just one seamless recording for your review and analysis. Perfect for maintaining a flow and making sure no part of your research gets missed—or worse interrupted!

See More, Learn More with 3-Screen Sharing

DeepDive supports simultaneous screen sharing across both laptops and mobile devices, ideal for product walkthroughs and interface testing. 

You can have up to three screens shared at once in user interviews, ensuring that no detail is missed. 

For focus groups, screen sharing is limited to one screen at a time, but with up to 10 participants’ cameras visible, allowing for highly interactive discussions and observations.

Secure, Effortless Access for Participants & Observers

No more tech headaches! With DeepDive, there’s no need for extra downloads or confusing setup steps.

Just one secure link each for participants and for observers, one click, and they’re in – no fuss, no delays.

That means your participants and observers can focus on what’s important: sharing insights and soaking them in, not wrestling with tech.

Understand Users Easily with Transcripts & Translations in 30+ Languages

With DeepDive, there’s no such thing as a language barrier! 

Moderators can bring in two interpreters for live translations—each in a different language—so observers can tune in to the original audio or pick one of the interpreter channels. It’s like giving your team instant access to the conversation, minus the language struggle!

But it gets even better. 

DeepDive transcribes live sessions in real-time in the language moderators choose the session to happen in, then it lets you have translations of those transcriptions into 30+ languages. 

Now, you can follow along in your preferred language, catch every insight, and connect with users from anywhere – effortlessly.

New & Improved App for Seamless Research On the Go

With our latest DeepDive app upgrade, connecting with users on their phones is now smoother than ever. 

Whether they’re testing an app, exploring a mobile prototype, or providing in-the-moment feedback, DeepDive adapts to fit their device – giving you insights from wherever your users happen to be. Observers also get to join remotely, so nobody misses out on the action!

Mobile-Friendly Perks You’ll Love:

  • Total Flexibility: Participants and observers can switch seamlessly between devices, letting you gather feedback across locations and device types for a real world experience
  • Multi-Screen Support: See up to three screens at once for a fully immersive, side-by-side view. Perfect for capturing every detail, no matter where your users are

From the phone in your user’s hand to the observer’s desktop, DeepDive makes it easy to keep everyone connected.

App for Seamless Research


Improved Features You Already Loved

At UXArmy, we’re always evolving with you in mind. In just a few months, we’ve introduced major features like AI Summary with sentiment analysis and Figma Full Path Tracking – and now, we’re making moderated user testing even smoother.

These upgrades make it even easier to run smooth sessions, stay focused on what matters, and unlock more insights.

Invite Stakeholders Hidden Observers

Invite stakeholders as Hidden Observers to watch, take notes, and even suggest follow-up questions—all without disrupting the session. 

They can interact with the moderator via chat, prodding for deeper insights when something interesting pops up, ensuring you get the most out of every moment without interrupting the flow. 

It’s like having a quiet team of co-pilots, guiding you to the best insights as the session unfolds.

Project Library for All Your Assets

Say goodbye to messy folders and scattered notes! 

With DeepDive, everything you need for your research lives in one tidy, easy-to-navigate project library. 

Whether it’s videos, interviews, or test materials, all your sessions are just a click away. You can upload interviews conducted on other platforms, organize your findings, and access everything you need without hunting around.

Plus, you can kick off a new session right from a project – no extra steps, no hassle.

Bookmarks & Consolidated Note-taking

Kick off your analysis early and make sure you never miss a moment with Bookmarks and Consolidated Note-taking. 

With our consolidated note-taking feature, everyone in the session can join in on the action. Moderators aren’t the only ones who can add notes—Hidden Observers can dive in too! They can jot down time-stamped notes that sync with the session transcription, so nothing slips through the cracks. 

Plus, with Bookmarks, you can save key moments as they happen and return to them in a flash. Want to revisit a reaction or highlight a trend? Just hit bookmark and you’re good to go. 

Whether you’re watching, moderating, or observing, it’s all about staying on top of things—and staying organized—all in real time.

Instant Video Highlights

Turn your sessions into shareable moments with DeepDive’s Instant Video Highlights. Whether it’s a standout reaction, an insightful comment, or a key moment you want to emphasize, just snip it and save. 

You can tag important moments, organize them by themes, and even add a little polish to your clips – perfect for sharing those big takeaways with your team. 

No more sifting through hours of footage to find the gold; DeepDive lets you highlight what matters in seconds.

These video clips aren’t just for quick sharing – they’re perfect for embedding in your research reports, presentations, or follow-up materials.

Silent Live Chat

DeepDive lets everyone join the conversation—quietly! 

Moderators, observers, and even interpreters can use the Silent Live Chat to send messages without disrupting the flow of the session. 

Want to ask a follow-up question or get a translation on the fly? No problem! It’s a seamless way to stay engaged, dive deeper, and get richer insights without anyone interrupting the session.

And when the session’s over, debriefing is just as smooth. Everyone can share thoughts, discuss key moments, and get on the same page – all in real time. It’s a collaboration without the chaos!

Who’s Going to Love This?

DeepDive is for anyone who wants fast, actionable insights, whether you’re in User experiences, product, marketing, or Customer experiences. Here’s a quick look:

  • UX Researchers & Product Teams: Uncover hidden user needs, dig deep into those “aha!” moments, and get to the heart of every pain point. Perfect for validating concepts, tweaking product features, and making sure your product hits the mark every time. It’s like having a direct line to what your users really think, so you can create something they’ll love!
  • Marketing & Customer Experience Teams: Perfect for uncovering user sentiment and motivations. With group sessions and focus groups, marketing and CX teams can gain a deeper understanding of how users feel, what drives them, and fine-tune messaging to connect more effectively with the target audience.
  • Remote & Global Teams: No matter where your team or users are, DeepDive makes remote research easy. With virtual sessions, flexible recording options, and support for multiple languages, you can easily connect with users across the globe – and still keep everything in one neat package. Perfect for teams that are always on the move!

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Ready to Dive Deeper?

With DeepDive, you’re not just running research – you’re getting closer to what your users really think, feel, and need. Experience all-new formats, deeper sessions, and tools that keep insights at your fingertips. 

Ready to see the difference? Start with DeepDive and elevate your user research today.

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